USAL × Gramicci

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Completed:

01.06.2026

Format:

Digital

Publisher:

USAL × Gramicci

Common Ground Club is a conceptual collaboration between USAL and Gramicci, exploring how a temporary retail experience can become a space for community, conversation, and everyday adventure. Inspired by Los Angeles' creative neighborhoods and outdoor culture, the project reimagines a traditional pop-up as a weekend gathering where design, local businesses, and people come together through a shared appreciation for thoughtful living and the outdoors.

I developed the creative direction and visual identity for the event, building a flexible system that extends across both physical and digital touchpoints. The project includes event branding, art direction, campaign posters, social media assets, apparel hang tags, business cards, postcards, and environmental graphics, creating a cohesive experience before, during, and after the event.

Deliverables

Visual Identity
Event Posters
Postcards
Business Cards
Apparel Tags
Social Media Assets
Environmental Graphics

Art Direction:

Gama

Design:

Gama

© 2026

Brand Identity